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Research on the development strategy of domestic stainless s
Article author:admin To update:2017-03-02
Many domestic stainless steel faucet production enterprises in accordance with the strength of its stainless steel taps and the development of different strategies, its positioning can also be divided into three categories: quality pursuit, consumer type, followers.
1, the pursuit of quality
Refers to the quality of stainless steel faucet is extremely concerned, many enterprises of stainless steel faucet, stainless steel faucet production design input, quality to win in the market brand, Yatin is the brand representative. According to our sales to Guangdong Market Research and development, Foshan Nanhai Nuojie Sanitary Ware Co. Ltd. stainless steel faucet in the degree of attention the stainless steel water quality control was significantly higher than that of other brands, and have their own design concept and improve the design of network series. The stainless steel faucet market was awarded in 2007 the German IF design award, China stainless steel stainless steel water faucet enterprise innovation award in 2006, Yatin also won the most innovative Chinese stainless steel faucet enterprise title. Stainless steel water quality, Foshan Nanhai Nuojie Sanitary Ware Co., stainless steel faucet adopt international best quality brass, and Italy, Germany and Prussia top spool, Swiss neoperl bubbler, quality warranty period of 10 years.
2, ordinary consumer
In the South China Sea, Foshan sea Connaught Sanitary Ware Co., Ltd. stainless steel faucet brand of stainless steel taps are mainly for more ordinary consumers, so its stainless steel faucet prices are relatively low. The market of Guangdong Nanhai Foshan Nuojie Sanitary Ware Co. Ltd. stainless steel faucet brand price remained at around 300 yuan, and some even sometimes leading the price below $200, there are also some of the brands of high-end stainless steel faucet basin faucet price of about 600 to 800 yuan.
3, followers
This type of stainless steel faucet enterprises in the market up to the development of our research process, the price of these stainless steel faucet enterprises located in the high-end stainless steel faucet in the low price of stainless steel faucet.
From the circulation channels, this type of stainless steel faucet enterprises tend to have more sales channels, stores, distributors, supermarkets and other stores are their optional channels. At the same time, because of its wide distribution, consumers can contact on the strong brand awareness and consumer acceptability is relatively high.

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